Travel and Tourism industry has seen a rapid growth over last few years and it’s an important segment that contributes to GDP and employment of any country considering this point now government has also taken keen steps to promote and develop positive tourism image in eye of other countries.
Besides government support technology has played a crucial part for travel and tourism industry. Online Travel Agencies has develop complete travel portal and apps with integrated technology which act as fuel for growth in travel industry, today there are lots of online travel agencies portal which helps customers to book and plan their itineraries. Almost all airlines and hotels are experiencing huge growth from online travel agencies most particularly Yatra.com, Makemytrip.com and Cleartrip.com in India and Expedia.com, Booking.com and Priceline.com globally have seen huge surge in their turnover over last 5 years. At the same time direct bookings generated from airline and hotels are declining in relative and absolute terms.
Despite the common myth that travelers prefer to book directly from hotels and airlines some branded hotels have seen growth in their direct sales in comparison to OTA.Today very few travelers are there who directly book hotels from their website this is the niche market of travelers who directly use airlines and hotels website. The growth of business of travel agencies has seen remarkable growth over last few years because of following reasons:
- Cheap Fares – Online travel agency travel portals helps travelers to find cheap fares of flights and hotels in comparison to book directly from hotel and flight websites.
- Deals and Discount – Online travel agency portals offers deals, discount and cash back several times to lure customers to book from their portal which is an additional advantage for customers to book from online travel agency portals.
- Comparison – Direct booking from airlines website and hotel do not provide you any option to compare fare and services of other airlines and hotels which is another crucial reason for growth in bookings of travel agency.
- Easiness – Online Travel Agency travel portals makes the process of travel plans faster, convenient and easy it helps a traveler to make all his/her travel arrangements quickly and easily without any last minute tension and stress, travel portal usage makes ticket booking, hotel arrangements etc. easier.
- Installment – Online travel agency provides option of installment to repay the price of flight tickets or hotels which is other added advantage for customers to book ticket from online travel agency.