Axis Softech in PC Quest
The New-Age Quintessence of Customer Satisfaction
PCQuest is an Indian technology publication, and part of the Cyber Media group of publications that also publish Dataquest. Cyber Media is the largest specialty media house in South Asia and amongst India's top five magazine brands.The group's Media business includes 12 media properties including Dataquest, PCQuest, Voice&Data, Global Services, and DQ Channels, DQ Week (Delhi, Chennai, Mumbai and Kolkata). Over the past three decades Cyber Media has continued to be torch bearer for technology business, knowledge and information for India's growing industry needs. As a result each brand is a market leader in their respective verticals, allowing Cyber Media to reach out to a community of over 1.5 million people.
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PC QUEST covers Mr.Gyanesh Kumar & Mr.Devesh Kumar (Director & Co-Founder) of Axis Softech article on social media "The New-Age Quintessence of Customer Satisfaction" the article covers how social media is providing satisfaction to its existing clients. Axis Softech takes pride that such leading IT magazine covers the full page informative rich article of Axis Softech where directors quote about social media and its advantages.
Against the competitive backdrop of modern market, customer satisfaction is reaching new heights with escalating business strategies always ready to offer more. What consumer wants today is more than just products, what they want now is the 'feel' that the service is completely oriented towards them. Businesses, on the other hand, in their attempts to offer this 'feel'; are aggressively devising new ways to engage their customers. The return however, is massive; gaining good brand loyalty that ensures whatever the consumer spends on their necessities is siphoned to the enterprise.
Technically, the concept is termed as 360-Degree view of a customer. It is the phenomenal technique employed by businesses to crater the requirements for successful marketing, surrounding the consumer. Herein, substantiates the need of Social Media as a crucial aspect of modern business. As social media has metamorphosed as the lifeline of internet presence and easy connectivity for the present society, they are being leveraged as the most amicable avenue to reach targeted customers. Utilizing these popular channels businesses are enhancing customer experience by folds connecting directly to them.