Axis Softech is engaged in "Save Tiger Campaign", to protect Tigers and Wildlife.
From around 40,000 at the turn of the last century, there are very few tigers left in India today. The current tiger population of India constitutes over 50 per cent of the world's tiger population. The next five years will be extremely crucial for the long term survival of the tiger. Aircel, a strong supporter of Corporate Social Responsibility initiatives, started an earnest awareness campaign, 'Save Our Tigers', to highlight the urgency of the situation facing our national animal and urge the public to embrace the cause. To improve the effectiveness of the programme, they partnered with axis to amplify the cause together with the Sanctuary Magazine, India's premier wildlife magazine and the Wildlife Conservation Trust, an organization deeply involved in conserving tiger habitats across the country. As a first step, they launched a multimedia campaign to spread awareness about the state of tigers in India using highly effective public service advertisements on television, internet and hoardings across India. The multimedia campaign was then extended to a strong media campaign on axis aimed at providing a platform to tiger conservationists and concerned citizens to voice their opinion and contribute to the cause. A series of special tiger programmes were telecast to highlight the situation and challenges facing our national animal. The campaign in its first year itself, helped bring forth a common agenda for tiger conservation which was presented to Chief Ministers of key tiger states, who committed their support to take affirmative action on-ground. The first year of the axis campaign culminated in a 12-hour Telethon. During the telethon, the best minds on tiger conservation appealed to political leaders and the general public to do whatever they could to help safeguard the most charismatic big cats on Earth. As a welcome result of the campaign, several prominent political leaders came on air and pledged to protect the forests of their respective states. The Telethon was an overwhelming success as 19.9 million rupees were raised through donations. Hemendra Kothari, Chairman, DSP Blackrock Investment Managers Pvt. Ltd. and Chairman, Wildlife Conservation Trust, donated 25 million rupees to raise the overall donation amount to approximately 50 million rupees. The funds collected are being used to provide Rapid Response Units [RRU] to equip and train Forest Departments to respond during emergency situations like man-animal conflict, anti-poaching patrolling, fire-fighting among others.
Save Tiger Campaign, to protect Tigers and Wildlife.
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