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Importance of Google Algorithm
Google roll out several major algorithmic updates every few days, so as to maintain the quality user experience sites at the top search, resulting into the down ranking of bad quality, design and reused content sites. To avoid the undesirable information in the engines, various webmasters and search engine experts requires to be updated about the latest algorithm and techniques.
Google changes its searching algorithm more than 500 times, each year. It is the most cost-effective and common way to gain traffic for business websites and others. The famous update made in 2011 was the Google Panda, that have revolutionized the entire optimization technique and later on, Google Penguin update was made in 2012 which have increased the competition in Internet Marketing sector.